Rob Plays: EPCOT’s $180,000 “Free” Publicity

Epcot was a technological marvel from the very start. That same focus on technology saved the park a lot of money during their initial marketing campaign. In this video, Rob explains how a $180,000 purchase made TV broadcasters flood the park and give some ‘free’ press.

You can watch the video here:

Source: DSNY Newscast

Author: Rafael Gorrochotegui

Creo en la creatividad como un estilo de vida.