A new virtual Star Wars Half Marathon has been announced from runDisney, allowing runners to make the marathon anywhere. Disney will send you a medal after the completion of the marathon.
Some people might think its silly to make a virtual marathon, but I believe that Disney is doing something smart. The idea of thousands of people running from anywhere has a collective action, keeping the motivation for many runners. Also, you’ll get a physical medal as part of your effort. For me, this remembers me the badges you can get on your Apple Watch if you run/walk on specific days and giving an exclusive badge to those who did it. This marathon might spur new virtual marathons that can have infinite signed-up runners.
Source: Disney Parks Blog