2017’s Box Office In Decline, Even With The Last Jedi On The Horizon

According to Variety, this year’s Box Office might be lower than last year, even with The Last Jedi expected to be the highest grossing movie in the holiday season.

Variety explains:

“Star Wars: The Last Jedi” has been tracking for a $200 million opening on Dec. 15 to Dec. 17, which would be the fourth-highest domestic launch of all time, behind “Star Wars: The Force Awakens” at $248 million, 2015’s “Jurassic World” at $208.8 million, and 2012’s “The Avengers” at $207.4 million.

Other potentially strong end-of-the-year entries include Sony’s “Jumanji: Welcome to the Jungle” and Fox’s Hugh Jackman musical “The Greatest Showman,” both opening on Dec. 20, and Universal’s “Pitch Perfect 3,” which launches two days later.

Should the industry make it to $11 billion by the end of the year, it will be only the third time that’s happened. Grosses hit $10.8 billion in 2012 and $10.9 billion in 2013, then slid to $10.4 billion in 2014.

“This year is not an end of days scenario, where people have stopped going to the movies,” Dergarabedian said. “But it has been a perplexing year with lots of unpredicability.”

It’s impressive that The Last Jedi isn’t estimated to top The Force Awakens in its first weekend. In my personal experience, I’ve found that many non-Star Wars fans are interested in watching the movie, slowly watching all the episodes. Maybe this could be turned over. Still, The Last Jedi will win big at the box office compared to other films released this year.

Source: Variety

Author: Rafael Gorrochotegui

Creo en la creatividad como un estilo de vida.